Major New Website for Oshino Lamps UK Ltd

New website for lighting manufacturer Oshino Lamps UK Ltd. The culmination of several months planning has resulted in the completion of a major new website that levers the power of Magento e-commerce to list an entire product base.

Oshino Lamps has been manufacturing lighting for industry, signs, aerospace and automotive applications for more than 80 years. The UK branch of the company is based in Nottingham and I'm proud to have worked along side the management team to develop a website that is set to become a major part of their sales drive in the UK.

The Technology Behind Oshino Lamps UK Website

I chose to use the Magento e-commerce platform as a base to build the Oshino website upon, even though there was no desire for a direct sales facility. Magento is so efficient when it comes to handling hundreds of products with multiple attribute sets and values that there really was no credible alternative. The Oshino website lists over 1,200 products with full technical information for each product.

Product filtering
Product filtering and sorting using multiple attributes

With a vast array of products split into several categories and sub-categories the challenge with this project was to display items logically and enable the site visitor to find and compare products efficiently and with the minimum of fuss.

The upper navigation system expands to show the complete sub-category section of each main category meaning that each product listing is available in just one click.

The potential buyer can save products either to a shortlist or a compare list, at which point they can review their selections. Very useful functionality when dealing with complex electrical components.

The initial brief for the website included a slight re-design of the logo to bring it up to date and also the creation of the strap-line "Someone you know is using Oshino". I felt this line expressed the popularity of the Oshino brand.

We hope the Oshino Lamps UK website grows to become a world leader in its field just as the company its self has.

By Chris Fickling

Major New Website for Oshino Lamps UK Ltd