The bridge between the kind of content we need to create and how we introduce people to that content is a fundamental key to the success of your website.
Our Visual World
Image and consistent presentation of brand is more important than ever in today's visual world but until search engines can read or understand pictures, the quality of your content and how it is structured will have a huge impact on search engine presence and user engagement.
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A Well Constructed Website Will Make Your Social Media Efforts More Fruitful
How can that be? If your goal is to get people to visit your website, the first stage is to 'build it better' than your competitors. The better the construction, the higher your site will position in search engines. The higher your site positions, naturally, the easier it will be to push the site to even greater heights using social media as a springboard. In terms of content, the keys to good construction are:
- Accurate, well written content
- Well structured content
- Fresh content
The Battle For Attention
All businesses, through their websites and social media campaigns are battling for attention, with Tweets, Facebook updates, Instagram posts and Linked-in articles competing for space in our busy lives.
Social media is much more than the two seconds we spend looking at something before we decide whether to read on or not. It's not just a turbo-charged version of a newspaper, where your advert gets passed over and then lost - it's a free opportunity to express yourself, advertise your business and engage with millions of people. To leverage it to our advantage we must begin with some basic principles:
- Create interesting and unique content that doesn't always have to be directly related to your business.
- Comment on articles by your peers, your competitors and complementary businesses but don't limit yourself to to just these - let your personality and interests shine through.
- Recycle your content using different descriptions, at different times of the day and on different platforms.
Be Interested, Be interesting
It's not easy to create good content but by being interested in what other people are saying and engaging with those people, we can begin to formulate ideas that lead to creation. Once we get into this way of thinking - the ideas start to flow, we start to be recognised as an authority, we start to be seen as a real person and not just a business entity and what's interesting is, that our search engine presence will begin to grow. Search engines aren't just looking at links to your website, they're looking at mentions of your company name, your name (if it is associated with your website) and the freshness / popularity of your content.
I'm Chris Fickling, I'm a website developer but more importantly I have a great deal of experience in working with many businesses to improve their visibility, both on and off-line. I can provide a free, no obligation assessment of your website and an outline plan of how you can improve its performance and visibility. Just get in touch - I look forward to hearing from you.